8.12.2008  LeftOnBroad.com Goes Live 9/01/08 at 9:01 am

Madison+Main is excited to announce its official sponsorship of the newest and silliest social media experiment to ever hit Richmond, Virginia, LeftOnBroad.com. This new blog, launching September 1st at 9:01 AM, will track all the things you can't do in Richmond. Get it? Things like: "You can't find ponies at Pony Pasture" and "You can't make a left turn on Broad Street downtown." We're all really pumped about this project and hope you'll submit your own example of something you can't do/think/say/buy in good ol' Richmond.

Want a sneak peak? We're letting our LinkedIn group members see it before it officially launches. So, be sure to join the NEW MEDIA group on LinkedIn to get the VIP treatment on the LOB.

7.29.2008  Save the ta-tas!

Madison+Main is an official supporter of save the ta-tas. Check out the website to learn more.

7.16.2008  Children, Incorporated Needs Volunteers Who Like to Shop!

Like to shop with other people's money? Our client Children, Incorporated could use your help for a very good cause!

Our favorite Richmond-based non-profit organization is in need of several volunteers for the 3rd Annual back-2-school shopping program called Bright Beginnings. The four-day shopping spree at Target will pair Downtown YMCA children with volunteer shopping buddies to purchase school clothing.

Madison+Main staffers have volunteered each of the last two years and this year we're asking clients, friends and family to come and join us. It's a great evening and a great cause!

The volunteers are needed for:
· August 13th, 6pm (Target in Chester)
· August 20th, 6pm (Target at Staples Mill)
· August 21st, 9am (Target at Staples Mill)
· August 26th, 6pm (Target at Staples Mill)

Contact CI Marketing Director Liz Sauer if you would like to participate. You can also reach her via phone at 804-359-4562. Visit www.childrenincorporated.org for more information.

7.16.2008  Chesterfield County Public Schools Chooses Madison+Main (Again)

Having previously worked with Chesterfield County Public Schools for their Adult Education Program's GED campaign, we are thrilled to work with the school system on the redesign of their brand and identity.

Chesterfield County Public Schools is one of the 100 largest school systems in the US, with 60,000 students, 8,000 employees and 62 schools (three of which are National Blue Ribbon Schools). Chesterfield County has been honored as one of the 100 Best Communities for Young People in 2005, 2006 and 2007. Click here to learn more about Chesterfield County Public Schools.

7.16.2008  Madison+Main Releases "Blastroid"

Madison+Main's Creative Director, Joshua Barber, has done it again! He's created a new video game for all of you cubicle-dwellers to play in your "downtime" at work: Blastroid.

Just visit our blog to play along. And don't forget to send us your high score! Winners will be posted on the game's webpage.

6.26.2008  M+M client Uppy's has partnered with Ukrop's to Launch fuelperks!® Designed to Save Richmonders Money on Gas

Customers will earn fuel discounts in increments of 10 cents off per gallon at 14 participating Uppy’s-operated fueling stations for every $50 they spend at Ukrop’s.

RICHMOND, VA –– Two local, family-owned and Richmond-based businesses are partnering to give Richmond residents significant discounts on fuel purchases at 14 participating local gas stations.

Officials with Uppy’s Convenience Stores, Inc. and Ukrop’s Super Markets, Inc. at a news conference today unveiled plans for a new customer loyalty program. The pilot launches on Monday, June 30 to offer Richmond-area Ukrop’s customers substantial price reductions at 14 BP and Exxon fueling stations operated by Uppy’s and its parent company Chester, Virginia-based Southside Oil. By the end of the summer, more than 30 Uppy’s-operated fueling stations will participate in the program.

Each fuelperks!® discount can be used for up to 20 gallons of gas or diesel every time you use your Ukrop’s UVC card. Once a reward is redeemed, customers start earning a new reward based on their qualifying grocery purchases at any of the 24 Richmond-area Ukrop’s locations. Customers can check their grocery receipt for their fuelperks!® balance. Customers can sign up at ukrops.com/fuelperks or call 804-353-FUEL (3835).

President of Uppy's Convenience Stores Steven Uphoff said, “Our new fuel discount program with Ukrop’s is about one thing—rewarding customers. We share Richmonders’ concerns about rising fuel prices, and fuelperks!® is one way that we’re trying to help roll down prices at the pump. We are very pleased to be partnering with Ukrop’s on this program. Together, we’re expanding fuelperks!® in the Richmond area to include even more fueling locations for even greater convenience.”

“This new program is the most ambitious customer loyalty and rewards program since the launch of our Ukrop’s Valued Customer Card in 1987,” said Ukrop’s President and CEO Bobby Ukrop.

More information on the program can be found here: 10CentsOffGas.com.

To find a participating Uppy’s or Ukrop’s near you, visit 10centsoffgas.com/locations.
To sign up for fuelperks!® visit ukrops.com/fuelperks.

5.22.2008  Madison+Main Braves Uncharted Waters

While on our company retreat in Cozumel, Mexico, we learned there must be some truth to all the hype around shark attacks during the summer season. Check out our footage and keep a weather eye on the waters during your Memorial Day Weekend.

5.9.2008  Madison+Main Rolls a "Cannonball" Home from Richmond Ad Show Madison+Main has a nice, new pair of paperweights that oddly resemble Cannonballs, as we brought home our first-ever awards from The Richmond Show on April 18th. The Richmond Show, hosted by Richmond Ad Club, is an annual advertising competition for Richmond-based advertising agencies, judged by representatives from agencies in New York City, Washington D.C., Charlotte            and Boston.

Out of a pool of over 500 entries from every advertising agency in Richmond, M+M picked up a coveted Cannonball in the Promotional Design category. The competition was stiff, including entries from RightMinds, BCF, Barber-Martin and the Martin Agency, the 3rd largest agency in the US. Figure in our recent national awards for Chesterfield County School System's GED campaign as well as an international Public Relations award and it just goes to show that Madison+Main is ready to roll.

2.15.08  Madison+Main Viral Continues to Spread

Madison+Main Viral February continues with..."Attack of the Senseless Advertising." If visions of do-it-yourself marketers parading the street in gorilla or chicken costumes isn't too horrific to keep you up at night then check out our new game.

OTAir, a national leader in mobile marketing, retained Madison+Main as its advertising agency of record at the end of January. The marketing strategy for OTAir will include corporate identity, collateral design, website redesign and search engine optimization, as well as a 2008 business-to-business advertising and new media campaign.

Founded in 2005 by Jim Washok and Chris Littleton, OTAir provides comprehensive, turnkey, yet flexible marketing, media and interactive application solutions using mobile devices for businesses of all sizes, in all industries.

To celebrate the partnership between OTAir and Madison+Main, OTAir is throwing a party on Tuesday, February 19 at the Funny Bone in Short Pump Mall. To join this night of fun and laughter (with free food, two comedians and two free drink coupons), text "RSVP" to 68247 from your mobile phone or e-mail info@OTAir.com. Please RSVP by February 12.

Welcome to the Madison+Main family, OTAir!

2.1.2008  Madison+Main "Goes Viral" for Flu Season

Madison+Main has gone viral this February. Yes, we'll be spreading it to you and, yes, it is a good thing.

For each dreary Monday in February, we're launching a new example of viral new media. You may have already received your first dose with the "Employee Abuse" video that's up on our MySpace, Facebook and YouTube pages. And if you haven't seen it yet, click the link to check it out! Then, forward it on to your friends to brighten their day: let it spread like a smile virus!

M. Scott Gore Family and Cosmetic Dentistry has retained Madison+Main, Advertising & New Media as its new agency of record. M. Scott Gore, DDS, has been serving patients in the Midlothian, Virginia community for over 15 years. Through continuing education and state-of-the-art equipment, his practice offers a high level of care. For more information on Dr. Gore and his practice, visit www.midlothiandental.com.

Madison+Main welcomes Amanda Cinfio and Will Trible to the family.

Amanda Cinfio, Office Manager, was born in Cambridge, UK but has resided in many other countries. She attended Watford College (now West Herts) in the UK, having studied Business Administration and Marketing & Advertising. She is married, fluent in Spanish, speaks conversational French and claims to make a "mean guacamole."

Will Trible is a graduate of James Madison University, having earned his BFA with a concentration in graphic design. He signs on as a Graphic Production Artist, after interning the summer of '07 at M+M. In 2007, Will was one of only four JMU graphic design majors selected to compete in the student design competition "Flux," which was sponsored by the American Institute Graphic Arts (AIGA) Blueridge Chapter and Shepherd University, and accepted a mere 28% of its entries.

Welcome to Amanda and Will!

Taylor Malbon was promoted to the position of Vice President of Madison+Main in late December. She will continue her duties as Director of Accounts, while carrying the new title and responsibilities.

"Taylor has been a phenomenal addition to M+M since she joined us two years ago," said Dave Saunders, President. "Personable, enthusiastic and hard-working...what else could you ask for? We owe a lot of our success to her and look forward to 2008 and beyond. Congratulations, Miss T!"

Due to the overwhelming numbers of businesses and start-ups seeking our services, M+M has formed a strategic partnership with small business marketing expert Chris Galiffa and his firm, PowerPlay Marketing Solutions. Stay tuned for more info on how this new partnership will help small businesses in the Richmond area.

www.powerplayms.com

Phill Condrey recently passed the Google Adwords Professional (GAP) certification exam, making him one of two GAPs at Madison+Main. He is the second to earn the title. Jeff Maslan, Internet Marketing Manager, of our San Diego office, is also a GAP. Phill and Jeff are two of only 250 Ad Words professionals in the United States, and about 1,000 in the world. With two GAPs in-house, Madison+Main can become a Google Adwords Qualified Company. Be on the lookout for the Google logo on our website. Congrats to Phill!

The Metropolitan Business League now offers one-on-one counseling and a wide variety of seminars, classes and workshops each week. The Small Business Boot Camp sessions are industry specific (food service sanitation techniques, restaurant cost control and construction project management) as well as general (customer service, effective meetings, teams and teambuilding).

Madison+Main President, David Saunders, leads the boot camp seminars for marketing and web, titled, "Small Business Marketing: How to get the word out there." Saunders, representing Madison+Main, provided proven concepts on how to market any business to increase sales and increase market share. His series will cover: Marketing 101, Web Design 101, Advertising and Branding, and New Media topics. The next seminar is slated for December 12th from 10am-noon, to be held at 115 E. Marshall Street. The workshops are free of charge; call 804.649.7473 to sign-up.

Shawn Smith, Director of Communications for Madison+Main, continues to be the go-to on-air expert for the coverage of local and national politics on NBC-12 (Richmond, Virginia NBC affiliate) and News Radio 1140 WRVA (AM 1140, Richmond).

Recently featured by NBC-12 in an election-eve news story, Shawn accurately predicted the election returns and the future impact it would have on Virginia politics. He also continues to contribute to News Radio 1140 WRVA and just last Monday he provided on-air analysis of the recent shift in political leadership of the Virginia Senate. On December 2nd and 3rd, Shawn discussed the recent presidential straw poll in Virginia and the 2008 U.S. Senate race in Virginia with News Radio 1140 WRVA. Keep an eye and ear out for Shawn as his continuing political analysis is featured!

Madison+Main recently launched four new websites for its clients Big Brothers Big Sisters, Camp-aign for American Kids, The Coleman Institute and Vera's Fine Jewelers. Be sure to check out all of these websites!

Big Brothers Big Sisters, mentoring Virginia children to become productive adults.
BigBrosBigSis.com

Camp-aign for American Kids, assisting American kids with Faith & Value Programs.
CampaignForAmericanKids.org

The Coleman Institute, Advanced Center for Addiction Treatment, with offices in Virginia, Illinois, Kentucky, California, and Nevada.
TheColemanInstitute.com

Vera's Fine Jewelers, the top name in brands at the lowest prices. Everyday.
VerasFineJewlers.com

Madison+Main, Advertising & New Media was proud to be the focus sponsor of the 2007 Greater Richmond Chamber of Commerce's annual event, Vision 20/10. The event was held on November 19, at Virginia Commonwealth University's Siegel Center, and returned to a report written by Dr. James A. Crupi, "Richmond at the Crossroads" (1993), in the form of a new publication: "Putting the Future Together." Dr. Crupi's research recounts the major forces which influence Greater Richmond's future and produces recommendations that must be implemented if the city is to prosper in such changing times.

"Vision 20/10 is a crucial annual event series, featuring many of Richmond's most important businessmen and dealmakers," said Dave Saunders, President of Madison+Main. "It's a night when the city comes together to address the future of Greater Richmond; from building new office parks, enhancing the school system and organizing the transit system and routes, we work to design a more functional and prosperous city. Dr. Crupi's report is fascinating and well-worth our time and focus."

Congrats to Taylor and Phill!

Jeff was previously the Art Director of Alternative Apparel and Icebox in Atlanta, Georgia. This Appalachian State graduate will take over the A.D. position, as Joshua Barber has been promoted to Creative Director.

Welcome to the gang, Jeff! And congratulations, Joshua!

To celebrate the occasion, Madison+Main staffers proudly drank $876 worth of Long Island Iced Teas at the Tobacco Company. And we plan to do something very similar for the third installment of this wonderful series.

Cheers to great clients and great employees!

After years of schmoozing with Mark and Dave, Molly Quarles has finally joined Madison+Main, Advertising & New Media as the Traffic and Production Manager. Molly earned her BS in Mass Communications with a concentration in Business Advertising at Virginia Commonwealth University. She previously served as the Director of eVisure, a Richmond-based technology company that measures product placement effectiveness within the television and movie industries.

Welcome, Molly!

Midlothian Mechanical announced today that it has chosen Madison+Main, Advertising&NewMedia to redesign and optimize its website, and to design print ads, direct mail pieces, and a search engine marketing campaign beginning in December, 2007. Madison+Main will create a complete identity package, in addition to a website and print advertisement campaign.

Belmont Partners, LLC announced today that it has chosen Madison+Main, Advertising & New Media to design print ads, direct mail pieces, and a search engine marketing campaign and perform search engine optimization. The campaign will begin in the fourth quarter of 2007. Belmont Partners is a national consulting firm specializing in reverse mergers, PIPES and APOs. The firm serves clients in the United States, Europe, and Asia and recently announced the establishment of a subsidiary in Shenzhen, China. Belmont Partners was founded in 2003 and is headquartered just outside of the Washington, D.C. metropolitan area in Washington, Virginia. For more information on Belmont Partners, LLC visit www.belmontpartners.net.

Madison+Main will create a complete identity package, in addition to a website and print advertisement campaign for Camp-aign for American Kids. These projects will work to create awareness of the company's mission and to increase the cause's productivity. Camp-aign for American Kids is led by Reverend Jon Sherry and works to improve the quality of life for America's youth by working with summer camps and Faith & Values outdoor education Programs across the nation to instill honesty, integrity, courage, faith and other positive values in children and pre-teens.

A Moment In Time, the locally produced and nationally recognized historical radio segment, has announced that it has chosen Madison+Main, Advertising & New Media to redesign its current website. A Moment In Time is a daily radio segment that is hosted by Dr. Dan Roberts, Professor of History at the University of Richmond, and heard by over 12 million listeners each day on over 168 public and commercial radio stations throughout the United States, XM and Sirius Satellite Radio, Voice of America, plus 400 stations of the Armed Forces Radio Network worldwide. To learn more about A Moment In Time or sign up for daily transcripts, visit www.amomentintime.com.

Shawn Smith has joined Madison+Main as the Director of Communications. Shawn has over 12 years of experience in public relations and communications strategy. He previously served as the Executive Director and Director of Communication for the Republican Party of Virginia. Shawn is a graduate of The College of William & Mary, where he received a BA in Government and Sociology.

Stephanie Derry has been hired to assume the role of in-house Copywriter and Market Research Coordinator. She is a recent graduate of Virginia Tech, having earned a BA in English on the Creative Writing track. She was an NCAA athlete and recently published in The Washington Post.

Welcome to Madison+Main, Shawn and Stephanie!

The website will be structured to allow prospective clients to acquire information on home theatre and automation technology. Performance Home Technology is a Richmond-based company that specializes in audio, video and automation technologies for residential homes and commercial offices in Richmond and the Outer Banks.

Madison+Main will launch local television, print and radio advertising campaigns in the Richmond metropolitan area in order to increase awareness of the Expo. The Retail Merchants Association of Greater Richmond works to enhance the image and profitability of member companies through advocacy, information and networking opportunities. Visit www.retailmarketingx.com for times and date.

Custom Trim Specialists has chosen Madison+Main, Advertising & New Media as its advertising agency to design, develop and launch a brochure website, as well as produce recruitment ads. The website will be a resource for prospective clients to acquire information about the company?s services. Custom Trim Specialists is an interior trim construction company in Midlothian, VA that serves the Greater Richmond area.

Shore Financial Corporation (NASDAK: SHBK), the parent company of Shore Bank, announced today that it has chosen Madison+Main, Advertising & New Media as its new agency of record. The Richmond, VA based advertising and new media firm begins work for the seven location community bank headquartered in Onley, VA. SHBK has retained M+M to develop a comprehensive advertising campaign for 2007.

M+M will develop print, billboard, web and radio ads and the campaign will roll out by June 1.

Shore Bank (www.shorebank.com) is a full-service community bank, headquartered in Onley, Virginia. It is chartered in the Commonwealth of Virginia and is a member of the Federal Reserve System. Shore Bank operates seven banking offices on the Eastern Shore of Virginia and Maryland, including the Counties of Accomack and Northampton in Virginia and the Salisbury/Wicomico County area of Maryland. It is owned by Shore Financial Corporation and the short term goal is to double the amount of retail locations within 2 to 5 years.

Advertising & New Media to create and maintain a new database-driven website for the organization. Big Brothers Big Sisters Services, in Richmond, VA, is dedicated to making a positive difference in the lives of children through professionally supported, one-to-one mentoring relationships with caring adults. They are committed to assisting children to achieve their highest potential by becoming confident, competent and caring individuals. To learn more about Big Brothers Big Sisters and how you might be able to help a child, visit www.bigbrobigsis.com.

Madison+Main, Advertising & New Media will also build (design, develop and launch) a website for The Brandermill Church. Founded in 1978, The Brandermill Church is a spiritual home for many in Midlothian and Chesterfield Virginia. Visit their website at www.brandermillchurch.org.

Madison+Main, Advertising & New Media has been retained by High Peak Financial, a Foreign Exchange Currency (Forex) trading organization, to create a marketing strategy, design and develop their primary marketing collateral pieces, make enhancements to its existing website and provide search engine optimization and web marketing services.

Headquartered in Richmond, VA, High Peak's team has over 20 years combined experience in the Forex, with a proven track record of client performance.

Madison+Main, Advertising & New Media has been chosen by The Coleman Institute to create a comprehensive marketing strategy, including brand development, public relations and a corporate identity package to start. The firm will also create an ongoing new and traditional advertising campaign to boost awareness and sales of The Coleman Institute's accelerated detox therapy and Naltrexone implants.

For nearly seven years The Coleman Institute has been helping people by detoxifying and stabilizing them from the effects of Heroin use and other opiates such as Methadone, Oxycontin, Percodan, Vicodin and other narcotic drugs.

GHT Insurance has chosen Madison+Main, Advertising & New Media to create advertising and marketing initiatives that will expand the company's growth into other industry verticals, while creating a marketing and brand strategy that will grow the company's core business.

Madison+Main plans to create a new website, market the site and the company with a traditional and new media advertising campaign.

GHT Insurance is part of the Keystone Insurers Group, owned by Eric, Ryan and Ted Kuester. The company has been in business since 1999.

GHT Insurance Mission Statement
Our goal is to keep our clients forever. We do this by offering competitive pricing in quality companies with responsive claims service. In our agency we pride ourselves on excellent customer service which is second to none.

Colonial Orthopaedic has chosen Madison+Main to develop a website, a new logo and corporate identity package that will coincide with the practices expansion into a new location Rivers Bend in Spring 2007.

Madison+Main's plans will allow Colonial Orthopaedic to retain its current patients and attract more patients by expanding awareness of the practice among a wider area within the Richmond-Petersburg area.

For over twenty years, Colonial Orthopaedics -- formerly Hopewell Orthopedic Center -- has been serving the residents of the Tri-Cities area and surrounding counties. Their physicians, the first to bring community-based orthopaedic services to the area, have a history and reputation for providing accessible, high quality orthopaedic care. Throughout the years, they have recruited additional physicians with subspecialty expertise to meet the growing needs of the communities they serve.

Their commitment to their patients, referring physicians, staff, and friends is simple: as the communities they serve continue to grow, Colonial Orthopaedics will continue its quest for excellence in serving all orthopaedic needs.

Wythe Will Distributing, the nations leading distributor of candy, confections and specialty foods to retail stores, has teamed up with Madison+Main, Advertising & New Media to design and develop two new catalogs. Wythe Will Distributing operates out of a 100,000 square foot distribution center in Toano, VA, which services candy retailers, specialty gourmet shops and upscale gourmet grocery stores around the world.

The first of the two product catalogs will feature bulk chocolates and confections. The second will offer specialty food items. There will be over 4,200 products featured in the two catalogs.

Both catalogs will be completed in August.

Richmond based advertising and new media firm re-brands West End Property to Space Properties. Integral parts of the transition include website, radio, print, flyers and web & search engine marketing, which will also be completed by Madison+Main.

Space Properties owns over 1,800 apartments in the Greater Richmond area. Space Properties strives to provide residents with clean, safe, modern and affordable housing.

Space Properties aims to be diligent, energetic and disciplined toward continually enhancing and optimizing the values of our investments, to be fair and ethical in all business activities and to create and maintain an organization in which its participants can be proud to be a part of.

Chesterfield County's Department of Economic Development Partners with Advertising and New Media Firm to Brand Chesterfield County as a First Choice Community for Business

Madison+Main, Advertising & New Media is pleased to announce its collaboration with Chesterfield County's Department of Economic Development. Madison+Main will work with CED and other community partners to develop a comprehensive brand campaign in 2007. The community brand package includes a logo for the County's Department of Economic Development and messaging consistent with their brand position as a First Choice Community for business. The initial campaign, slated for 3 months, will launch this Spring.

"This is a very exciting project for us," says Madison+Main President Dave Saunders. "Place branding is a relatively new phenomenon. It is a chance for us to take applications of classic marketing practices and models and apply them to places, in this case, a county of over 300,000 people. As we work to brand Chesterfield County in the future, some of the benefits like civic pride are somewhat intangible, but place branding has been proven to deliver economic benefits such as businesses expanding and relocating, in addition to the dollars it can bring from tourism."

"Chesterfield County is perfectly positioned for business growth. Image and community pride play key roles in both business attraction and sustainability; and, our objective is to develop a fresh look and message conveying that we are open and ready for business," states Will Davis, Director of Chesterfield Economic Development.

About the Chesterfield Department of Economic Development
The Chesterfield County Department of Economic Development (CED) works on a free and confidential basis with domestic and foreign companies planning to establish new facilities, relocate existing facilities, or expand current facilities. The department also assists existing businesses and industries already located in Chesterfield with any business related issues. CED staff members will assist with site selection requirements, information and research needs, public relations and relocation services, small business issues, or streamlining regulatory processes.

'A Moment in Time' with Dan Roberts, first client to utilize text message media to enhance listener engagement with 8 million listeners from NPR, Armed Forces Radio, and XM and Sirius satellite radio around the world.

Richmond, VA-- OTAir, a national mobile marketing and media firm, and Madison+Main, Advertising & New Media, announced their strategic alliance today benefiting Madison+Main's clients with the power and versatility of active audience engagement using mobile devices.

One of the first clients to benefit from the partnership is Dan Roberts and his compelling radio broadcast, A Moment in Time, which delivers two-minute vignettes highlighting interesting historical events and the situations, decisions, and individuals that surround them. The show has an audience exceeding five million listeners on over 166 public and commercial radio stations, XM and Sirius Satellite Radio and the Armed Forces Radio Network. Effective December 1, listeners will be invited at the end of every broadcast to text HISTORY to 68247 for more info about the show, transcripts and to register for exclusive, daily A Moment In Time text messages highlighting interesting historical events.

Inclusion of OTAir's unique text-messaging services as part of a broader portfolio of advertising services and marketing options provides Madison+Main and their clients with a competitive edge in creatively and personally engaging audiences in a way never before possible. Coined "im.pulse marketingT," because of the ability to allow consumers to engage their interests immediately, OTAir's comprehensive messaging suite provides an inexpensive, web-based solution in the rapidly growing advertising medium of mobile marketing. By utilizing im.pulse marketingT in their advertising campaigns, businesses and organizations are provided with OTAir's turnkey mobile marketing approach that enables an interactive communications channel between companies and interested consumers.

"im.pulse marketingT is a great addition to the portfolio of services that is offered by Madison+Main," says Dave Saunders, Madison+Main President . "We are witnessing increasing interest from our clients in utilizing the mobile channel as part of their marketing strategy and tactical execution. We are working with OTAir to mobilize additional campaigns for other clients and will announce those innovative marketing approaches at the appropriate time."

"Our business alliance with Madison+Main has created a whole new avenue of possibilities for their clients," says Jim Washok, CEO of OTAir. "By coupling OTAir's innovative messaging marketing tools with M+M's marketing and promotional expertise, clients are able to realize a better return on their marketing investments with active lead generation that allows for anytime web-based tracking and measurement of results."